Top Tips

Exhibiting at a conference is more than just turning up with a pop-up banner—it’s a valuable opportunity to raise your profile, build connections, and generate meaningful leads. Whether it’s your first time or you’re a seasoned pro, a bit of planning and promotion can help you get the most out of your investment.

We’ve put together some easy, practical tips to help you prepare before, during, and after the event—maximising your visibility, making the right connections, and ensuring you see a return on your time and budget.


Before the Event

Set Clear Goals

  • What does success look like for your company at this event? More leads? Brand visibility? Product demos? Networking?

  • Define your key objectives and share them with your team.

  • Plan who you want to meet—target clients, partners, or specific sectors—and identify any sessions you want to attend.

Know Your Audience

  • Research who will be there. Tailor your messaging, stand visuals, and giveaways to what matters most to attendees.

  • Use the sample delegate list [insert link if available] to identify key targets.

Prep Your Stand & Materials

  • Make sure your stand is visually engaging with clear branding, lighting, interactive elements, and/or digital screens.

  • Bring brochures, flyers, and business cards—but be mindful of sustainability. Under-order printed materials and use QR codes or digital handouts where possible.

  • Promotional giveaways should be useful, relevant, and aligned with your brand. Think quality over quantity.

Promote Your Presence

  • Announce your involvement across your social channels, email signature, newsletters, and website.

  • Add phrases like “See us at Stand 12 at The Education People Show-Yorkshire” or “Proud to be exhibiting at #TEPSYorkshire” to your LinkedIn bio, email signature, and posts.

  • Use the official event social media tools (e.g. Gleanin) to make it easy to share.

Create Teaser Content

  • Share sneak peeks: new products, exclusive offers, demos or competitions you’ll be running on your stand.

  • Short videos, photos, or team introductions help boost visibility and engagement pre-event.

Network Early

  • Connect with attendees and fellow exhibitors on LinkedIn or via the event app/page.

  • A simple message like: “Looking forward to meeting others at [#EventHashtag]!” can open the door for a chat on the day.

Train Your Team

  • Ensure everyone working the stand is briefed on:

    • Key messaging and talking points.

    • Lead capture process (forms, QR codes, CRM tools).

    • Any offers, product launches or demos being featured.


During the Event

Be Approachable and Engaged

  • Stand up and smile—it shows you’re open for conversation.

  • Avoid sitting behind your table or being glued to your phone.

  • Look for natural openings to start conversations with passersby.

Capture and Qualify Leads

  • Make sure you have a lead capture system in place. We recommend purchasing a Live Lead license—a digital app that lets you scan delegate badges and access their contact information instantly.

  • To book a Live Lead license, contact bree@revolution-events.com up to one month before the event.

  • Use this tool to make follow-up faster and more effective.

  • Prioritise quality over quantity—note hot leads for immediate follow-up.

  • Collect business cards or offer a LinkedIn QR code for instant connections.

Make the Most of Networking

  • Attend fringe sessions, networking breaks or socials—great for building relationships in a more informal setting.

  • Don’t forget to network with other exhibitors and speakers—they could be future collaborators, clients or referrers.

Be Active on Social Media

  • Share your highlights in real-time: photos of your stand, people you meet, or sessions you attend.

  • Use the official event hashtag and tag relevant accounts—this boosts visibility and may lead to shares from the event team or attendees.


After the Event

Follow Up Promptly

  • Reach out within a few days while the event is still fresh.

  • Personalise your follow-ups: refer to what you discussed or offer relevant info/downloads.

  • Connect on LinkedIn and invite leads to future webinars, product demos or newsletters.

Review and Reflect

  • Revisit your event goals: did you meet them?

  • How many quality leads did you capture? What could you improve next time?

  • Gather feedback from your team about what worked and what didn’t.

Stay Visible

  • Share a post-event wrap-up on social media or your blog: key takeaways, best conversations, or standout moments.

  • Use the momentum from the event to continue conversations, nurture new leads, and strengthen relationships.

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